THE DECIDE ADVANTAGE
THE DECIDE ADVANTAGE
Why Performance Marketers Choose Decide
AI Decisioning: Proprietary agents driving real-time media decisioning across our code on page Premium Direct Publisher Network, RTB Exchange, and Platform Partners. The Decision Marketplace℠ was built for Brands, Agencies, and Marketers who demand better outcomes, less work.
CPM Managed Model
We charge on a CPM basis. Phase 1 test budgets scale with your CPA target (10x your CPA for 7 days, or $2,500 - whichever is greater) to reach actionable learnings fast. You get our fully managed team and optimization. We get the flexibility to pull every lever to hit your target, we win together when your targets are achieved.
Direct Code on Page, Premium Inventory
Above-the-fold placements on sites like CNN, WebMD and Publisher Clearing House, targeting unique performant placements optimized for your offers.
RTB Exchange and Platform Partners
Quality at scale from partner networks and news platforms to maximize reach, frequency, and coverage for your ad spend.
Optimized to YOUR Metric
CPL, CPA, ROAS - whatever you live and die by. Clicks are just an indicator, we pull the levers that move conversions.
Proven Scale
Top clients spend $100K+/month, on average, clients spend $30-$50K+/month. Most clients have worked with Decide for 5+ years due to consistent performance.
THE RAMP
From Learning to Scale
A four-phase progression designed to qualify your offer, hit target metrics, grow the channel, and keep performance fresh.
Learning
Qualify your offer against our traffic. Minimum budget is 10x your CPA target for 7 days or $2,500, whichever is greater.
Hitting Target
Decide's proprietary AI agents optimize around your CPL, CPA, or ROAS target for performance-based results on a CPM-basis payment.
Scaling
We grow the channel as fast as your margins allow, adhering to daily and weekly budgets.
Refresh
We keep creative and lander pages fresh with managed service or our Lander AI platform for continuous asset optimization.
Better outcomes, less work.
NEW! BETA
Self-Serve Unified Ad Platform
For hands-on buyers who want direct control. Swipe your card and buy on Decide across our Premium Direct Publisher Network, RTB Exchange, and Platform Partners.
Direct Access
Buy supply on your terms.
Benefit from Decide's viewability optimization and bot detection capabilities across every placement - without the retainer.
How It Works
- $50 minimum to start.
- Access Decide's Premium Direct Publisher Network, RTB Exchange, and Platform Partners.
- Real-time controls and reporting.
- You drive and work with our AI optimization engine.
Join the queue for onboarding and offer approval.
AI CONVERSION LAYER
Lander AI
Decide's AI optimization layer inserts between your ad and your funnel, continuously testing headlines, images, and CTAs. No teardown, no dev work.
Proven Results
What It Does
- Injected, Not Rebuilt: Drops between your ad and existing funnel.
- Always Optimizing: AI tests headlines, images, and CTAs every session.
- Audience-to-Offer Matching: Adapts content to visitor intent signals in real time.
- Multi-Channel Ready: Works across affiliate, paid social, search, and email traffic.
- Standalone Access: You don't need to be a Decide Media customer to use Lander AI. Bring your own traffic from any source.
Start Your Pilot
Tell us your goal, and we will map the fastest path to target.
Complete this form to discuss CPM Managed Model, Self-Serve onboarding, or Lander AI rollout. A strategist will follow up with next-step recommendations and budget guidance.
FAQ
Questions teams ask before launch
How do you determine if our offer is a fit for Decide traffic?
We review your offer, target KPI (CPL, CPA, or ROAS), conversion flow, and required volume before launch. You will get a fit recommendation, expected CPA range, and a suggested Phase 1 budget so you can decide quickly.
What is the minimum budget to test?
For CPM Managed Model, your Phase 1 budget is 10x your CPA target for 7 days, or $2,500 (whichever is greater). Example: $25 CPA → $2,500 (floor applies); $50 CPA → $3,500.
What KPI can you optimize to, and when should we expect stability?
We optimize to the metric that matters most to you (CPL, CPA, or ROAS). Phase 1 is designed to gather signal quality quickly, and optimization continues as volume and conversion data accumulate.
How is billing handled for CPM Managed vs Self-Serve?
CPM Managed Model: Budget is planned with your strategist based on your KPI target and launch goals. Self-Serve: Starts at $50 and auto-reloads as spend is used, with real-time controls inside the platform.
What inventory do we get access to?
Campaigns can run across Decide's Premium Direct Publisher Network, RTB Exchange, and Platform Partners. This allows managed tests and self-serve campaigns to balance quality, reach, and scale.
How do you manage traffic quality and fraud prevention?
Decide applies viewability optimization and bot detection capabilities across placements, then continuously adjusts delivery based on performance and quality signals tied to your KPI.
What tracking and attribution setup is required before launch?
Before launch, we align on your conversion event definitions, tracking method, and reporting expectations so optimization decisions are tied to the right outcomes from day one.
How long does onboarding take after form submission?
Most teams can move quickly once offer approval, creative, and tracking expectations are aligned. A strategist follows up with next steps and launch requirements, typically within one business day.
Can we use Lander AI without managed media?
Yes. Lander AI is available as a standalone product, so you can bring your own traffic source. You can also run Lander AI alongside managed media for end-to-end optimization.
What reporting will we receive?
Reporting UI access is available through Decide so your team can review performance directly in-platform. Managed clients also receive strategic recommendations as campaigns progress through each phase.