# Smarter decisions, measured results

Powering the future of AI in advertising with

the Decision Marketplace℠

## A two-sided marketplace built for performance

Decide is an AI-powered, performance-focused advertising platform that connects direct code on page premium publisher inventory with outcome-driven advertiser demand. We specialize in helping media buyers drive measurable performance by accessing highly engaged audiences across trusted editorial environments via proprietary units. Our engine, the Decision Marketplace℠, enables our proprietary AI agents to perpetually optimize within our ecosystem, ensuring every decision is calibrated for outcome driven real-time advertising.

## Interactive ad formats

Our interactive formats not only drive industry-leading engagement rates but also prime the user to convert on an endpoint, such as a lead, sale, or subscription.

## Downstream measurement

Establish campaign goals that enable our machine learning models to automate complex decision making.

## Dedicated support team

Leverage our ROI-focused teams to do the heavy lifting at no additional cost. You simply pay for the traffic.

## Lightweight contracts for direct buys

Launch a pilot for as low as $2,500 and scale when goals are met.

## Buy traffic programmatically or directly

Advertisers can access Decide’s exclusive, performance-focused inventory through the convenience of their favorite DSP or a direct relationship that cuts out the middlemen.

## Crowdsourced decision making

Gain access to an ever-growing marketplace of intelligent models that compete against each other and reassess the math for every impression to ensure that performance goals are consistently met. With each addition, the Decision Marketplace gets smarter.

## Interested in buying directly? Here’s how it works.

Our in-house data, engineering, account management, creative, and editorial teams work with you to set up, launch, and optimize your campaigns using machine learning technology.

### 1

## Pre-launch

Assess viability and plan.

- **Data Evaluation**  
  
  - Triangulate market research, historical data, and current inventory and demand-side conditions to assess viability  
  - Establish credible cost-per-lead (CPL) / cost-per-acquisition (CPA) targets  
  - Establish a pilot budget, ranging from $2,500 to $50,000

- **Creative Development**  
  
  - Analyze client-provided data  
  - Leverage learnings from historical data on Decide

- **Attribution Tracking**  
  
  - Pinpoint a reliable solution for tracking value creation  
  - Integrate with Decide’s homegrown ad suppression tooling to avoid wasted inventory

### 2

## Pilot

Capture direct data. Learn what it will take to move the needle.

- **Explore**  
  
  - Identify signs of life  
  - Controlled exposure

- **Optimize**  
  
  - Isolate trends  
  - Reduce percentage of exploratory spend  
  - Build algorithmic trust  
  - Massage and begin hitting CPL/CPA targets

### 3

## Scale

Add in rocket fuel. Scale to spend levels that are meaningful to all parties.

- Remove spend caps  
- Build algorithmic momentum  
- Unlock full access to all inventory pockets  
- Continue exploring in the background  
- Continue massaging CPL/CPA targets  
- Identify additional offers to pilot