# Formats for

# future of

# advertising

## Elegant monetization for publishers and ROI-focused performance for brands

### Multi-device Integrations

Functional across desktop, tablet, and mobile devices

### Direct Integration

Lightweight JavaScript tag

### Ad Server Integration

GAM, OpenX, Proprietary

### Programmatic Integration

Prebid.js, Prebid Server, Index Exchange, Proprietary, oRTB

## Responsive

Single-pane ad widgets that can be customized to match the styling of a publisher’s site.

#### Sizes & Styles

- Traffic units  
- Polls  
- Quizzes

#### Placements

- In-content  
- Below-content  
- Sidebar

## Smart View

Content-recommendation style ads in an adaptive, brand-safe environment.

#### Sizes & Styles

Number and arrangement of panes are highly flexible depending on device type and placement specifications.

#### Placements

- Above-content  
- Below-content  
- In-content  
- Sidebar

## Sticky

Units that follow a user down the page to increase viewability and improve yield.

#### Sizes & Styles

Number and arrangement of panes are highly flexible depending on device and placement specifications.

#### Placements

Fixed to the bottom of the browser window.

## Video

Video content that engages users and maximizes yield for publishers.

#### Sizes & Styles

Stand-alone or integrated within a Smart View or Responsive unit.

#### Placements

- In-content  
- Below-content

## IAB

Industry-standard units for seamless plug-and-play integration.

#### Sizes & Styles

- 728x90  
- 336x280  
- 300x100  
- 300x250  
- 300x600  
- 300x50

#### Placements

- Above-content  
- Below-content  
- In-content  
- Sidebar